Frequently Asked Questions

1. What is GEO and how is it different from SEO?

GEO (Generative Engine Optimization) is the practice of engineering your business's digital footprint so that AI assistants — ChatGPT, Gemini, DeepSeek, Claude, and Perplexity — recommend you by name when users ask for services in your industry.

SEO gets you onto Google's first page of links. GEO gets you into the AI-generated answer itself — no link to click, just a direct recommendation the user trusts. The two are complementary: SEO builds crawlable authority; GEO translates that authority into AI recommendations. Eiffel Tech treats them as layers of the same strategy.

2. How long does it take to see results from GEO?

Real-time AI search tools (Perplexity, Google AI Overviews, ChatGPT Search) typically cite your business within 30 days of starting a GEO engagement. These platforms crawl the web continuously and pick up new structured content quickly.

Training-data-based models like ChatGPT (non-search mode) and Claude take longer — usually one to two training cycles (3-6 months). But once your business enters training data, the recommendation persists across billions of conversations. Eiffel Tech's fastest documented result: a Central-based F&B group cited by ChatGPT within 28 days.

3. Which AI platforms does GEO target?

Eiffel Tech's GEO engagement covers all major AI platforms: ChatGPT (including ChatGPT Search), Gemini, DeepSeek, Claude, Perplexity, Google AI Overviews, and Bing Copilot. We test your visibility across each platform weekly and provide monthly reports showing coverage, citation rates, and competitive positioning. Different platforms weight different signals — our strategy addresses all of them simultaneously.

4. Can my competitors copy my GEO strategy?

They can try, but GEO has a strong first-mover advantage. AI models are "sticky" — once they learn to recommend a business, that recommendation persists across millions of conversations. A competitor starting GEO months after you needs to build authority against your established position, which takes significantly more time and effort.

Eiffel Tech's approach also includes proprietary elements — our structured data architecture, content frameworks, and authority-building techniques are specific to each client's competitive landscape. Generic copying won't replicate the results.

5. Does GEO work for businesses outside Hong Kong?

Yes. The principles of GEO — structured data, query-shaped content, off-site authority signals — apply globally. However, Eiffel Tech specialises in the Hong Kong market because of its unique bilingual complexity (English, Traditional Chinese, Cantonese romanisation) and competitive density. We currently serve Hong Kong-based businesses, including those with operations across Greater China and Southeast Asia.

6. How much does GEO cost?

Eiffel Tech offers GEO engagements tailored to business size and competitive landscape. Pricing depends on the number of target queries, platforms covered, and whether you bundle GEO with AI Host or Matrix Account services.

The best starting point is our free AI visibility audit — we'll test your brand across all major AI platforms, show you exactly where you stand, and provide a clear proposal with pricing. No commitment required. Request your free audit.

7. What's included in the free AI visibility audit?

Eiffel Tech's free audit tests your business across 20+ industry-specific queries on ChatGPT, Gemini, DeepSeek, Claude, and Perplexity. You receive a report showing: which AI platforms currently mention your business, which mention your competitors instead, the exact queries where you're missing, and a recommended action plan. The audit typically takes 3-5 business days and comes with a walkthrough call to discuss findings.

8. How long is the typical engagement?

Most Eiffel Tech GEO engagements run on a monthly basis with a recommended minimum of 3 months. This allows time for real-time AI platforms to pick up changes (30 days) and for training-data-based models to begin reflecting your optimised presence. Many clients continue on an ongoing basis because GEO requires continuous monitoring and adaptation as AI platforms evolve.

9. Do I need technical knowledge?

No. Eiffel Tech handles all technical implementation — structured data engineering, content optimisation, platform integrations, and monitoring. You provide business context (your services, target customers, competitive landscape) and review content before publication. We explain everything in plain language and provide monthly reports you can understand without technical background.

10. Can I cancel at any time?

Yes. Eiffel Tech engagements are month-to-month after any initial commitment period. We believe our results speak for themselves — clients stay because GEO delivers measurable visibility improvements, not because they're locked into a contract. If you decide to pause or stop, all structured data and content we've created remains on your properties.

11. What is AI Host and how does it work?

AI Host is Eiffel Tech's AI-powered content creation service that produces daily social media content on your behalf. It generates posts, captions, images, and short-form video scripts tailored to your brand, audience, and platform requirements.

The AI learns from your existing content, brand guidelines, and industry context. It produces content at 10x the volume a human team could manage — not by sacrificing quality, but by handling the repetitive aspects (research, drafting, formatting) while your team focuses on strategy and approval. Every piece of content goes through your review queue before publication.

12. Will the AI Host look and sound like me?

Yes — that's the core design principle. Eiffel Tech's AI Host is trained on your existing content, brand voice, and communication style. It doesn't produce generic content; it produces content that sounds like your brand wrote it. During onboarding, we calibrate the AI's voice by analysing your past posts, marketing materials, and brand guidelines. You can adjust the tone at any point, and your feedback continuously refines the output.

13. Which social media platforms does Matrix support?

Eiffel Tech's Matrix Account currently supports six platforms: Instagram (posts, Stories, Reels, and DM replies), TikTok (videos and comment management), 小紅書 (notes and engagement), LINE (official account messages and broadcasts), Threads (posts and replies), and Facebook (page posts, Messenger, and review management). All six platforms are managed from one unified dashboard.

14. How does AI handle customer messages?

When a customer message arrives on any connected platform, the AI analyses the intent, checks your business rules and knowledge base, and drafts a response in your brand voice. Routine queries (opening hours, directions, pricing for listed items) can be auto-sent. Complex queries (complaints, custom requests, sensitive topics) are flagged for human review.

You control the rules: Eiffel Tech configures the AI to match your comfort level. Some businesses auto-send 80% of responses; others review everything. The system learns from your approvals and rejections, improving accuracy over time.

15. Can I review content before it's published?

Absolutely. Eiffel Tech's AI Host and Matrix services both include an approval workflow. Every piece of content — posts, replies, stories, campaigns — appears in your review queue before going live. You can approve, edit, or reject with one tap. Nothing is published without your explicit sign-off unless you choose to enable auto-publishing for specific content categories.